# How an IT-services firm built $6M of pipeline in five months

> How a SAP/ERP-focused IT-services firm built $6M of pipeline and 4x'd meetings in five months with SalesMonk -- saving $200K in SDR salary, no added headcount.

A mid-market SAP/ERP-focused IT-services firm needed enterprise pipeline without scaling an expensive SDR team. SalesMonk's combined inbound + outbound motion generated $6M in pipeline and 4x the meetings in five months -- saving $200K in SDR salary along the way.

**Industry:** IT services / SAP implementation
**Segment:** SAP/ERP & IT Services
**HQ:** Anonymized
**Size:** Mid-market
**Offer:** Outbound

The challenge

This SAP/ERP-focused IT-services firm needed to fill an enterprise pipeline, but building it the traditional way meant hiring and ramping an expensive SDR team -- months of cost before the first meeting, and real risk that reps would churn before they paid back.

The solution

SalesMonk ran a combined inbound + outbound motion: agents de-anonymized high-fit website visitors and ran signal-led outbound into target SAP/ERP accounts, while a senior GTM pod owned strategy and messaging. By month four the firm was booking 16 meetings a week.

The results

$6M

### Pipeline in 5 months

4x

### More meetings (400%)

$200K

### SDR salary saved

BEFORE & AFTER

## From thin coverage to **$6M of pipeline**

Before SalesMonk

Thin pipeline coverage

Growth meant hiring more SDRs

Months of cost before the first meeting

Website visitors left anonymous

With SalesMonk

$6M in pipeline in five months

16 meetings a week by month four

High-fit visitors de-anonymized and engaged

$200K saved on SDR salary

IN THEIR WORDS

## Straight from **the CRO**

5

SalesMonk gave us a CRO's worth of pipeline without a CRO's worth of headcount. 4x the meetings and $200K less SDR spend -- the math wasn't close.

### Chief Revenue Officer

IT-Services firm

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