# Plays

> Plays trigger on intent, prospect the right personas, research them in depth, and send personalized email and LinkedIn outreach the same day. Intent to action in hours.

PLATFORM - PLAYS

# Turn buying signals into **same-day outbound**

SalesMonk Plays fire when an account shows intent, then research and reach the right buyers the same day.

- [Book a Demo](/book-a-demo)

- [Take the product tour](/product-tour)

HOW IT WORKS

## From signal to outreach, **fully automated**

AI agents detect intent, find the right prospects, research them in depth, and send personalized outreach -- without your team lifting a finger.

### Signal-triggered activation

Plays fire automatically when an account matches your ICP or shows intent across first- and third-party signals. No manual monitoring.

### AI-powered prospect research

When there's no captured contact, AI agents find the right personas by role and seniority, then scrape sites, news, and CRM history for deep context.

### Flexible multichannel outreach

Reach prospects via email or LinkedIn the same day, using managed mailboxes with warmup and rotation -- or push into your existing sequencer.

### Smart suppression & CRM sync

Plays skip anyone recently contacted, in an active sequence, or at an open-opportunity account. Research and engagement sync back automatically.

USE CASES

## Plays for **every motion**

New accounts, warm accounts, lookalikes, and voice follow-up -- there's a play for each.

### Reach accounts with no contact

A target account researches you on G2 with nobody in your CRM. A Play finds the VP, researches them, and emails the same day -- while you're still top of mind.

### Re-engage before they go cold

An account that attended your webinar browses your docs. A Play checks no rep reached out in 30 days, then fires a sequence referencing the exact pages they viewed.

### Expand with lookalikes

Close a mid-market fintech deal and a Play finds matching companies, researches decision-makers, and reaches out. Every closed deal seeds your next ten.

### Voice follow-up after research

After prospecting, a Play queues a voice agent callback -- armed with company context and a tailored talk track within hours of intent.

FAQ

## Plays, **answered**

### How do Plays know who to reach if there's no contact in my CRM?

When an account shows intent, AI agents prospect for the right personas by role, seniority, and department -- using LinkedIn, company sites, and public data -- then research each one before any outreach. You're not buying a list; the AI builds a qualified prospect on the fly.

### Will Plays contact prospects my team already reached out to?

No. Plays check suppression rules before every touchpoint. Anyone contacted recently, in an active sequence, or at an open-opportunity account is excluded automatically. You set the windows and rules.

### Can I use my existing sequencer?

Yes. Plays integrate with Outreach, Salesloft, and others. After AI research, Plays push the prospect and all context directly into your existing workflows.

### How does LinkedIn automation stay safe?

Connected LinkedIn accounts operate within safe daily limits for connection requests, profile views, and messages -- well below LinkedIn's thresholds, with automatic throttling when limits approach.

## Stop watching intent. Start **acting on it**.

Book a deep dive and we'll turn your strongest signals into outreach that runs itself.

- [Book a Demo](/book-a-demo)

- [Take the product tour](/product-tour)