# Signals

> SalesMonk brings first-party, third-party, and custom AI signals into one scored account view -- build your own AI signals that pull from the entire public web.

PLATFORM - SIGNALS

# Every buying signal, **one platform**

First-party, third-party, and custom AI signals from across the public web, resolved to one scored account view.

- [Book a Demo](/book-a-demo)

- [Take the product tour](/product-tour)

HOW IT WORKS

## Three kinds of signal, **one view**

First-party behavior, third-party intent, and AI signals you design yourself -- all resolved to the account and scored.

### First-party signals

Website visits, pricing-page activity, demo views, product logins, and email engagement -- the intent happening on your own properties.

### Third-party signals

Funding rounds, hiring for ICP roles, leadership changes, G2 research, M&A, and competitor tech -- intent from across the public web.

### Custom AI signals

Build your own AI-powered triggers that watch the entire public web for the exact event that means 'now' for your business.

### One scored account view

Every signal resolves to the account, scored and ranked -- so your team acts on the strongest intent, not scattered alerts.

SIGNAL LIBRARY

## Signals across **every category**

Forty-plus built-in signals, plus any you invent -- here's a taste of what's watching.

### Web & product intent

Pricing-page visits, doc views, completed product tours, repeat sessions -- the highest-intent on-site behavior.

### Market & funding

Raised funding, M&A, new product launches, and news mentions -- the timing windows that open buying.

### Talent & leadership

New leadership hires, champion job changes, and hiring for ICP roles -- the people moves that signal a deal.

### CRM & engagement

Stale opportunities, closed-lost revivals, email replies, and gated-content downloads -- re-engagement, automated.

FAQ

## Signals, **answered**

### Can I build my own signals?

Yes. Beyond the built-in library, you can define custom AI signals that monitor the public web for the exact trigger that matters to you -- no engineering required.

### How do signals connect to outreach?

Signals feed Plays. The moment an account crosses your threshold, an automated, researched outreach play can fire the same day -- intent to action in hours, not weeks.

## See all the signals **in action**

Book a deep dive and we'll wire the signals that mean 'now' for your pipeline.

- [Book a Demo](/book-a-demo)

- [Take the product tour](/product-tour)