# How Increff turned event booths into $400K of monthly pipeline

> How Increff turned trade-show booths into $400K of monthly pipeline with SalesMonk's event motion -- pre-event targeting, on-site meetings, fast follow-up.

Increff was exhibiting at the right retail and supply-chain events but leaving with badge scans instead of meetings. SalesMonk ran the events end to end -- and turned booth traffic into $400K of monthly pipeline.

**Industry:** Retail supply-chain SaaS
**Segment:** Manufacturing / Warehousing
**HQ:** Bengaluru, India
**Size:** 500+ employees
**Offer:** Events

The challenge

Increff invested in the right retail and supply-chain events, but the booth produced a stack of badge scans rather than booked meetings. Follow-up was slow and generic, and pipeline was almost impossible to attribute back to any single show -- so the ROI of events was always a guess.

The solution

SalesMonk ran the events end to end. We targeted the accounts attending before the doors opened, booked qualified meetings onto the team's calendar, kept it full from the floor, and followed up with every conversation within 48 hours -- all attributed back to each event.

The results

$400K

### Pipeline / month

$50K

### Revenue / month

800%

### More qualified meetings

BEFORE & AFTER

## From badge scans to **booked pipeline**

Before SalesMonk

Booth traffic, but badge scans not meetings

Slow, generic post-event follow-up

Events impossible to attribute

Booth ROI was a guess

With SalesMonk

Meetings booked before the doors opened

Every lead followed up within 48 hours

Pipeline attributed to each event

800% more qualified meetings

IN THEIR WORDS

## Straight from **the team**

5

Most of our pipeline last quarter traced back to events SalesMonk ran for us. The booth finally pays for itself.

### VP Marketing

Increff

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