# De-anonymisation

> SalesMonk runs a real-time identification waterfall -- first-party, contact-level, and account-level resolution in parallel -- for the highest-confidence match on every visitor.

PLATFORM - DE-ANONYMISATION

# Know exactly **who's on your site**

SalesMonk runs a real-time identification waterfall -- first-party data, contact-level identity, and account-level resolution all fire in parallel, so you get the highest-confidence match on every visitor, every time.

- [Book a Demo](/book-a-demo)

- [Take the product tour](/product-tour)

HOW IT WORKS

## Multiple layers, **maximum coverage**

Multiple identification methods fire in parallel -- so you get the highest-confidence match on every visitor, not just the first one that responds.

### First-party recognition

Identifies returning visitors through captured emails, linked form submissions, and cookie matching -- the most accurate layer, since the visitor volunteered it.

### Contact-level identification

Resolves the individual person on your site, powered by RB2B and Vector.co -- not just their company.

### Account-level identification

Resolves the company behind anonymous visits via Clearbit, 6Sense, and Snitcher -- even when individual identity can't be determined.

### Real-time parallel waterfall

Every visitor is checked against every provider at once, not sequentially -- maximum coverage and speed.

USE CASES

## Identity you can **act on**

Once you know who's there, every play gets sharper -- chat, attribution, and outreach.

### Real-time ICP detection

Know the moment an ICP account lands. We identify the company and check it against your ICP in real time -- so your team acts while they're still browsing.

### Contextual live chat

Reps see the company, role, and intent before the conversation starts. No more 'what company are you with?'

### Website attribution

Attribute activity to real accounts instead of anonymous sessions -- which companies viewed which pages, how often, and for how long.

FAQ

## De-anonymisation, **answered**

### Is this compliant?

Yes. Every vendor in our waterfall -- RB2B, Vector.co, Clearbit, 6Sense, and Snitcher -- is GDPR and SOC 2 compliant. We don't use any grey-area scraping or fingerprinting.

### How accurate is it?

First-party recognition is 100% accurate, since the visitor volunteered their information. Contact-level identification is highly accurate but currently US-only. Account-level resolution works best for mid-market and enterprise companies with known IP ranges.

### Do you provide confidence levels?

Yes. We surface a confidence level for every result, and the waterfall automatically returns the highest-confidence match across all providers -- so you can see how each match was made.

## Stop losing **anonymous visitors**

Book a deep dive and watch SalesMonk identify the accounts already on your site.

- [Book a Demo](/book-a-demo)

- [Take the product tour](/product-tour)